Our business has grown and evolved over the years, and we felt it was time for a change. We’re always looking to improve and are thrilled to finally unveil our refreshed brand identity. It’s not only our logo that’s changed but all our visual branding, colour scheme and website. While we may look different, we haven’t changed. We’re still Secrutiny – the same trusted advisors bringing a sense of clarity and purpose to the cybersecurity sector.
Secrutiny’s Head of Marketing, Lauren Parker, expands on the story behind the changes: “We believed Secrutiny’s branding, including the logo and website, were lacking. Secrutiny’s first logo was created before the company launched, and the design had come to feel dated and unsophisticated – the total opposite of the distinctive Secrutiny culture. So, we’ve refreshed our visual branding to reflect who we are today and to symbolise our future.”
Our colour scheme
We were incredibly grateful to work with Wag Design, who helped bring our ideas to life. But the journey was not an easy one, the process was long, and it meant getting back to basics. When it came to choosing our colour scheme, it was about identifying what colours mean in business and which best reflected our core values (i.e., continuous improvement, forensically sound and strategic alignment).
A spokesperson for Wag Design added: “Blood orange reflects the energy and vitality within Secrutiny and their growth. It’s attention-grabbing and links to Secrutiny’s services, while the grey evokes calm maturity, authority, stability and a strong, respectful character.”
Figure 1: Colour concepts
Our font and logo
A similar process was carried out when choosing the font and logo. The font is solid and represents Secrutiny with its wise yet approachable letters, while the interlocking letters in the logo came from original design concepts related to geometric shapes. After careful consideration, we chose a new logo that reflects a more modern look and a brand as innovative, trustworthy and dynamic as our services and products.
Table 1 Logo Comparisons
As you can see above, we carried these changes through to our Magnify Cybersecurity LinkedIn Group (a discussion forum for cybersecurity issues) and Podcast (featuring emerging trends and security news with industry leaders).
Inspiration for the logo was taken from the ceiling of the National Maritime Museum in the Netherlands. There is a personal connection here after Secrutiny expanded into Europe via a Dutch subsidiary, headquartered in Amsterdam in 2020. This was a huge milestone for the business and has given us the opportunity to help more organisations in their journey to cyber maturity and risk management.
Figure 3: National Maritime Museum
Additionally, the ‘E’ originated from the inner workings of a lock, a theory that arose from our history and favoured use of the magnifying glass. Wag Design continued: “By extending into the ‘C’, the concept is brought to life and also provides a distinctive favicon for use across social media. The end result is a unique logo that reflects Secrutiny’s values, growth, maturity and dependability to their inquisitive, responsive and diligent target audience. We’re extremely proud of this branding and to be working with Secrutiny.”
Figure 4: Logo first concepts
Our new website design is more than just an improvement, but an accurate representation of who we are today as a brand. Boasting a refreshed contemporary design, our new site features improved functionally and user experience across all devices, easy to access information points (including a comprehensive resource section), and cohesion across digital touchpoints.
Additionally, as you scan the website you will notice many visual enhancements – including bold imagery and motion pictures, accompanied by our fresh new colours and font. While we are pleased with the design, our main goal was to accomplish a website that would engage busy and time-limited InfoSec professionals, with clear and concise content and simple user navigation.
Figure 5: Website header video
Secrutiny’s CEO, Ashley Langley, concludes: “The rebrand and website overhaul will propel our positive growth for years to come. The reflection of the start of this journey is shown within the new website and collateral, which projects Secrutiny’s professionalism and clarity. Please take a look around and let us know what you think!”